EWG says kids’ cereals have too much sugar
The report shows—no surprise—that kids’ cereals are really cookies in disguise, typically 40% -50% sugars by weight. Kellogg’s Honey Smacks topped the list at 55%.
Courtesy of Kellogg, I have a collection of copies of Froot Loop boxes dating back to the year in which this cereal was first introduced. I thought it would be interesting to check the sugar content.
Froot Loops, Sugar content, grams per ounce
|YEAR||GRAMS SUGARS PER OUNCE||LABEL|
|1963-71||Lists calories: range 110-114|
|1972-75||Lists carbohydrate, not sugars|
|1976-78||14||Lists sucrose and other sugars|
|1993-95||14||Nutrition Facts: sugars|
In 2005, Kellogg tried a version with 1/3 the sugar—10 grams—but it didn’t sell and quickly disappeared.
Companies are trying to reduce the sugars by a little, but this seems to be the best they can do. It’s not enough.
- Cereals with a short ingredient list (of additives other than vitamins and minerals).
- Cereals high in fiber.
- Cereals with little or no added sugars (added sugars are ingredients such as honey, molasses, fruit juice concentrate, brown sugar, corn sweetener, sucrose, lactose, glucose, high-fructose corn syrup and malt syrup).
- Even better, try fresh fruit and homemade oatmeal.