EWG says kids’ cereals have too much sugar

Dec
9
2011

EWG says kids’ cereals have too much sugar

The report shows—no surprise—that kids’ cereals are really cookies in disguise, typically 40% -50% sugars by weight.   Kellogg’s Honey Smacks topped the list at 55%.

Courtesy of Kellogg, I have a collection of copies of Froot Loop boxes dating back to the year in which this cereal was first introduced.  I thought it would be interesting to check the sugar content.

Froot Loops, Sugar content, grams per ounce

YEAR GRAMS SUGARS PER OUNCE LABEL
1963-71 Lists calories: range 110-114
1972-75 Lists carbohydrate, not sugars
1976-78 14 Lists sucrose and other sugars
1979-92 13
1993-95 14 Nutrition Facts: sugars
1996-2006 15
2007 13
2008-11 12

In 2005, Kellogg tried a version with 1/3 the sugar—10 grams—but it didn’t sell and quickly disappeared.

Companies are trying to reduce the sugars by a little, but this seems to be the best they can do.  It’s not enough.

  • Cereals with a short ingredient list (of additives other than vitamins and minerals).
  • Cereals high in fiber.
  • Cereals with little or no added sugars (added sugars are ingredients such as honey, molasses, fruit juice concentrate, brown sugar, corn sweetener, sucrose, lactose, glucose, high-fructose corn syrup and malt syrup).
  • Even better, try fresh fruit and homemade oatmeal.
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